Message
Claim
What is being compared, promised or implied?
Advertising, marketing & growth
Make the campaign as defensible as it is persuasive.
NorthBrief helps internet businesses review the claims, evidence, permissions, disclosures and platform requirements behind digital growth work before it goes live.
Campaign review essentials
Claim
What is being said?
Define the message, audience and likely understanding.
Evidence
What supports it?
Connect the wording to the source and relevant conditions.
Distribution
Where will it run?
Carry permissions and disclosures into every planned channel.
Campaign review map
One campaign, several connected questions.
Source
Evidence
What material supports the message for this audience?
People + assets
Permissions
Who created or appears in the work, and what use is planned?
Presentation
Disclosure
Which condition, relationship or limitation must be clear?
Channel
Distribution
Which site, store, social channel or paid-media system will carry it?
Scope
Advertising and growth support across the campaign lifecycle.
- Product, performance and comparative advertising claims
- Landing pages, sales pages and conversion journeys
- Creator, influencer and affiliate arrangements
- Testimonials, reviews and endorsements
- Promotions, referral programs and offer terms
- Campaign assets, footage, talent and reuse rights
- Email, social, paid-media and platform distribution questions
- Approval records and campaign-change reviews
Practical campaign record
Keep the approved message connected to its evidence and permissions.
The working record should show the final claim, supporting source, audience, channel, asset permissions, required disclosure, reviewer, approval date and conditions for reuse.
Approved message
- campaign and channel
- audience and market
- claim or offer
- supporting material
Reuse conditions
- creator and asset permissions
- disclosures and presentation requirements
- approval owner and version
- change triggers
Common advertising and creator situations
Review while the creative can still change.
A bold performance claim
Define what the claim means, what supports it, which qualifications matter and how the audience may understand it.
ClaimsA creator campaign across several platforms
Connect the agreement, content rights, disclosure, approvals, edits and reuse plan before production begins.
CreatorsA promotion with multiple conditions
Bring eligibility, timing, value, availability, redemption and presentation into one clear offer record.
OffersAn ad reused in another market or channel
Review whether the evidence, permissions, disclosures and platform requirements still fit the new context.
ReuseQuestions
Questions about campaign review
When should campaign review begin?
Review is most useful while the claim, evidence, permissions and distribution plan can still change—not after final production.
Can one approval cover every channel?
Different formats and platforms can change how a message is understood and what must be visible. Reuse conditions should travel with the approval.
What should we prepare?
Bring the campaign brief, draft copy and assets, audience and markets, supporting evidence, creator or talent terms, offer conditions and intended channels.
Does this include creator agreements?
The scope can connect creator terms to deliverables, approvals, usage, disclosures, payment, exclusivity and post-campaign reuse.
Next step
Connect the creative idea to the evidence, rights and distribution plan.
